According to the latest Roy Morgan Internet Satisfaction data, Internode (93.4%) is still the top performer for customer satisfaction while iiNet (89.9%) appears to be closing the gap from 5.6% points in the 6 months to April 2010 to 3.5% points in the 6 months to May 2010.
Scrolling further down the Roy Morgan press release page, you’ll find individual ISP customer profiles available for purchase. At the bottom of each report’s synopsis, you’ll see that a sample size has been included [for example, the Internode customer profile is based on a sample of 305 customers]. Now, combining these sample sizes from the ISPs’ profiles I think could potentially provide a good basis for estimating market share.
My results/estimates are presented in the table below. Market share is ALL business, government and home subscribers with ANY kind of internet access including dialup, DSL, cable, fibre, satellite and wireless [fixed & mobile]. The Roy Morgan samples were taken between April 2009 and May 2010.
Table 1: Estimated Australian ISP market share, 2009-2010
|Internet Service Provider||Roy Morgan sample
|Est. market share
- AAPT, Netspace and Westnet are owned by iiNet
- Chariot is owned by TPG
- Adam offers residental internet access in South Australia & Northern Territory only