Australian ISP Market Share, 2009-2010

The market research firm, Roy Morgan, has released its latest ISP satisfaction data, with an overwhelmingly positive result recorded for Internode and iiNet.

According to the latest Roy Morgan Internet Satisfaction data, Internode (93.4%) is still the top performer for customer satisfaction while iiNet (89.9%) appears to be closing the gap from 5.6% points in the 6 months to April 2010 to 3.5% points in the 6 months to May 2010.

Scrolling further down the Roy Morgan press release page, you’ll find individual ISP customer profiles available for purchase.  At the bottom of each report’s synopsis, you’ll see that a sample size has been included [for example, the Internode customer profile is based on a sample of 305 customers].  Now, combining these sample sizes from the ISPs’ profiles I think could potentially provide a good basis for estimating market share.

My results/estimates are presented in the table below.  Market share is ALL business, government and home subscribers with ANY kind of internet access including dialup, DSL, cable, fibre, satellite and wireless [fixed & mobile].  The Roy Morgan samples were taken between April 2009 and May 2010.

Table 1: Estimated Australian ISP market share, 2009-2010

Internet Service Provider Roy Morgan sample
(no.)
Est. market share
2009-2010 (%)
3 Internet 322 2.6%
AAPT 342 2.8%
Adam 134 1.1%
Chariot 134 1.1%
Dodo 321 2.6%
Exetel 206 1.7%
iiNet 509 4.2%
Internode 305 2.5%
iPrimus 284 2.3%
Netspace 166 1.4%
Optus 2,099 17.3%
Primus-AOL 153 1.3%
TADAust 119 1.0%
Telstra 5,710 46.9%
TPG 539 4.4%
Unwired 175 1.4%
Virgin 158 1.3%
Vodafone 103 0.8%
Westnet 384 3.2%
TOTAL 12,163* 100.0%
  • AAPT, Netspace and Westnet are owned by iiNet
  • Chariot is owned by TPG
  • Adam offers residental internet access in South Australia & Northern Territory only

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5 Responses

  1. Why is Primus and iPrimus listed separately when they are the same company??

    • Hi, Mick. Thanks for the comment. I deliberately listed out the companies individually exactly as Roy Morgan have done in their reports, so that readers could see what I’m doing. For example, AAPT, Netspace, Westnet & iiNet are all technically the same company too.

  2. Hey Stanley,
    do you have by any chance more recent data ?

    • Yep 🙂 https://thebernoullitrial.wordpress.com/2013/02/16/australian-isp-market-share-march-2012/

      • Thank you!!!

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